How I Helped Wulf Wear Boost Sales by 200% with Amazon PPC Ads: A Real Case Study

Introduction

Amazon has become one of the most powerful platforms for e-commerce growth. But as competition gets tougher, simply listing your product is no longer enough. You need strategic advertising, great content, and optimized listings to grow.

In this case study, I’ll share how I helped Wulf Wear, a streetwear clothing brand based in California, boost its sales by more than 200% in just 90 days using a custom strategy that included Amazon PPC ads, Amazon FBA ads, sponsored product ads, listing optimization, and A+ content creation.

Whether you’re an Amazon seller, brand owner, or marketer, this real-world example contains insights you can apply to grow your business.

About the Brand – Wulf Wear: Amazon PPC Ads

Wulf Wear is a premium clothing brand based in California, known for its bold streetwear-inspired designs. While they had a strong identity and loyal fan base offline, their Amazon performance was weak.

When they came to me, their Amazon account had:

Less than 50 monthly orders
No A+ Content
Poor keyword targeting
Weak listing optimization
No proper Amazon PPC ads strategy

The brand had potential, but their listings were barely visible, and their ads were costing more than they were earning. They were essentially invisible in their category.

Our Mission: Amazon PPC Ads

The founders of Wulf Wear wanted to double their Amazon revenue in three months. I set a more aggressive target — a 200% sales increase — by building a complete growth system that included:

Strategic Amazon PPC & sponsored ads
Advanced Amazon listing optimization
High-converting A+ content
Daily performance tracking and bid adjustments

Step 1: Amazon Listing Optimization

Before you spend on Amazon ads, your listing must convert.

What was wrong with Wulf Wear’s original listings?

Titles were short and missed important keywords
Bullet points lacked structure and benefits
Product descriptions were generic and plain
Images were low quality and non-compliant
No use of backend search terms

I revamped everything:

Title Optimization: Amazon PPC Ads

We researched keywords using Helium10 and Jungle Scout, and crafted SEO-friendly titles like:

“Wulf Wear Men’s Graphic Streetwear T-Shirt – 100% Cotton, California Inspired, Urban Skate Style”

Bullet Points:

We highlighted product benefits clearly and emotionally:

Made from soft, breathable cotton
Bold California streetwear designs
Durable stitching for long wear
Machine washable and fade-resistant
Available in multiple sizes and colors

Backend Keywords:

We added backend terms including “urban t-shirts,” “streetwear for men,” “California clothes,” and competitor names — increasing organic discoverability.

Image Overhaul:

We replaced blurry, low-res images with:

White-background product images (Amazon-compliant)
Lifestyle photos (skatepark, cityscape, beach shots)
Zoomed-in shots showing texture and stitching

Result:
Within 2 weeks, organic traffic increased by 40%, with zero ad spend.

Step 2: Launching Amazon PPC Ads (Sponsored Ads)

Once listings were optimized, we turned to ads.

Wulf Wear’s existing Amazon PPC campaigns were:

Running auto only
Targeting irrelevant keywords
No budget control
High ACoS (~48%)
Low ROI

What I did:

1. Deep Keyword Research

I used Helium10, Amazon Brand Analytics, and DataDive to find:

High-volume, high-converting keywords
Branded keyword terms (like “Wulf Wear t-shirt”)
Long-tail niche keywords with lower competition

2. Campaign Structure

I set up a new campaign system:

Auto Campaigns – For keyword discovery
Manual Campaigns (Exact, Phrase, Broad) – For high-converting keywords
Sponsored Product Ads – For top listings
Sponsored Brand Ads – Featuring logo, tagline, and a carousel of products
Product Targeting Ads – Showing Wulf Wear next to top competitors

3. Bid Strategy and Budgeting

We allocated the budget smartly:

40% to top-performing campaigns
30% to testing and discovery
30% to branded and competitor targeting

We used dynamic bids (up/down) on top campaigns and fixed bids on discovery sets.

Step 3: Creating A+ Content (Enhanced Brand Content)

Many sellers ignore this, but A+ content increases conversion rates by 10–20%. Amazon PPC Ads

Since Wulf Wear was a brand registered, we designed A+ content from scratch.

Sections included:

Brand Story: How Wulf Wear represents California’s bold, outdoor lifestyle
Product Highlights: Material, design features, sustainability
Comparison Chart: Showing Wulf Wear vs other generic brands
Lifestyle Banners: Surfers, skateboarders, models in city landscapes
Infographics: Size guide, fabric care, shipping info

A+ Content Benefits:

Professional appeal
Better storytelling
Higher conversion rates
Improved SEO

After going live:
The conversion rate increased from 9.8% to 15.1% for products with A+ content.

Step 4: Weekly Monitoring, Optimization, and Scaling

The key to Amazon PPC success is continuous optimization.

Weekly tasks I performed: Amazon PPC Ads

Paused underperforming keywords and ads
Added negative keywords to reduce wasted spend
Adjusted bids based on ACoS and CTR
Split-tested images and bullet formats
Dayparted ads to run only during peak conversion hours
Monitored Search Term Reports for insights

Scaling Strategy:

Increased budgets only for ads with ACoS below 30%
Expanded into complementary products (hoodies, caps)
Ran Lightning Deals and Coupons to test sales velocity

Results: 90 Days Later

Here’s what we achieved in just 3 months:

✅ Sales Growth: 212%
✅ ACoS: Reduced from 48% to 22%
✅ Conversion Rate: Increased from 9.8% to 15.1%
✅ Organic Sessions: +60%
✅ Product Ranking: From Page 5 to Page 1 for 10+ keywords
✅ Best Seller Tag: On 2 SKUs in the Men’s Streetwear category

Results Proof: Amazon PPC Ads

Client Testimonial: Amazon PPC Ads

Why Helium 10 Was a Game-Changer in This Campaign

To achieve consistent growth on Amazon, relying on guesswork is no longer an option. You need accurate, real-time data to make smart decisions. That’s where Helium 10 came into play. As an all-in-one Amazon seller toolkit, it helped us build Wulf Wear’s growth strategy on a foundation of data, not assumptions. From product listing improvements to fine-tuning ad campaigns, Helium 10 gave us a 360-degree view of what was working — and what wasn’t. Here’s how we used it at every stage to drive real results:

Benefits of Using Helium 10 in Our Strategy

Deep Keyword Research:
Used the Cerebro tool to reverse-engineer competitor ASINs and find high-ranking, high-converting keywords.
Long-Tail Keyword Discovery:
Leveraged Magnet to uncover long-tail and niche keywords with less competition and high buyer intent.
SEO-Friendly Listing Optimization:
Tools like Frankenstein and Scribbles helped us organize and insert keywords effectively into titles, bullet points, and backend fields without overstuffing.
Competitor Intelligence:
Market Tracker allowed us to monitor Wulf Wear’s position in the market and spot upcoming trends within the apparel category.
Profitability Monitoring:
Helium 10’s Profits dashboard gave real-time data on revenue, ad spend, ROI, and profitability, allowing us to make faster and smarter decisions.
Product Launch Support:
The Listing Analyzer helped us identify missing elements, A+ content gaps, and pricing weaknesses before launching ad campaigns.
Data-Driven PPC Adjustments:
Integrated keyword data directly into PPC ads, improving ACoS and ad relevance significantly.

Lessons You Can Learn: Amazon PPC Ads

This case study shows what’s possible when everything comes together — strategy, execution, and consistency.

If you’re a seller struggling with:

Low traffic
Poor sales
High ACoS
Low conversion rates

Then you need to focus on:

Optimized Listings
Strategic Amazon PPC ads
Conversion-driven A+ content
Ongoing performance tracking

(FAQ) – Amazon PPC Ads Services with Helium 10

❓ What exactly do you offer in your Amazon PPC Ads services?

I provide end-to-end Amazon advertising services, including:

Keyword research using Helium 10
Sponsored product, brand, and display ad setup
Campaign segmentation (auto, manual, exact, phrase, broad)
Bid optimization and ACoS reduction
Weekly reporting and performance tracking
Competitor ASIN targeting and remarketing strategies

❓ How does Helium 10 help improve my PPC performance?

Helium 10 allows me to make data-driven decisions, not assumptions. Here’s how it improves your PPC campaigns:

Identifies high-converting keywords through Cerebro & Magnet
Tracks competitor ASIN performance for smarter targeting
Helps optimize listings to improve ad relevance and lower ACoS
Provides real-time ROI tracking via the Profits dashboard
Reveals negative keywords and underperforming terms to pause

❓ Will you optimize my product listings too?

Yes — I believe that PPC ads only work well if your product listings convert. I offer:

Amazon SEO optimization (titles, bullets, backend terms)
High-converting A+ content creation
Enhanced images and product descriptions
Full listing audit before launching any ad campaigns

❓ Do you work with both beginners and established sellers?

Absolutely. Whether you’re:

Just launching your first product
Scaling your private label brand
Already running ads but struggling with ACoS

I can tailor a PPC + listing strategy that fits your stage of growth.

❓ How long does it take to see results?

It depends on your product category, budget, and current listing status.
Typically:

You’ll see improved visibility in 7–10 days
Initial ACoS improvements within 2–3 weeks
Significant sales growth within 30–60 days

❓ Do I need a Helium 10 subscription to work with you?

Yes, you need to buy a Subscription at your end and invite me there as a manager.

❓ How much do you charge for Amazon PPC Ads services?

Pricing depends on:

Number of SKUs
Ad budget size
Whether listing optimization and A+ content are needed

I offer both monthly retainers and project-based pricing. Book a free consultation to get a custom quote.

Want Me to Help You Grow? Amazon PPC Ads

If you’re a clothing brand, FBA seller, or private label owner looking to scale your Amazon business with a clear strategy and hands-on execution, I can help.

📞 Book a Free Amazon Strategy Call Now 👉 https://yourwebsite.com/contact

Let’s work together to 2X or even 3X your sales.

How I Helped Wulf Wear Boost Sales by 200% with Amazon PPC Ads: A Real Case Study

Introduction