Google Call Ads for locksmith is very power as like other Local service businesses thrive on phone calls—especially urgent-response industries like locksmiths. But simply running Google Ads isn’t enough. You need the right campaign setup, keywords, and targeting to turn ads into ringing phones.
In this case study, I’ll break down exactly how I helped a locksmith from Burlington, Canada generate over 200+ high-converting leads using Google Call Ads in under 90 days.
Whether you’re a digital marketer or a service provider, these strategies can help you dominate your local market and turn Google Ads into a 24/7 lead machine.
Who Was the Client? Google Call Ads for locksmith
Business: Local locksmith based in Burlington, Ontario, Canada
Services Offered: Residential lockouts, car lockouts, key duplication, lock repairs, emergency services
Goal: Generate inbound calls from local customers needing immediate help
Google Call Ads for locksmith
Problem: “I’m Running Ads But Not Getting Enough Calls”
Before working with me, the locksmith had: Google Call Ads for locksmith
- Tried Google Ads Express with no results
- Used broad match keywords that attracted low-quality traffic
- No call conversion tracking
- Ads were running 24/7, including when the phone wasn’t answered
- His click-through rate (CTR) was under 1.5% and no consistent lead flow
He was spending $300–400/month with almost no ROI. Google Call Ads for locksmith
🎯 Objective: Maximize Phone Leads at the Lowest Cost Per Call
Our goal was simple:
- Set up a Call-Only Campaign (now called Call Ads)
- Optimize it for mobile users searching in Burlington
- Increase call volume to 5+ quality leads per day
- Reduce cost per conversion to under $10
🛠️ Step 1: Campaign Type – Call-Only Ads Only
Instead of running regular search ads, I created Call Ads only, where clicking the ad would directly place a phone call—ideal for locksmiths since most customers call right away.
Why Call Ads?
- 90%+ of conversions for locksmiths happen on mobile
- Users in emergencies want to speak to someone, not fill out a form
- Bypasses the need for landing pages or websites
📍 Step 2: Geo-Targeting Burlington + Surroundings
We targeted:
- Burlington city (by radius and zip codes)
- Nearby areas like Oakville, Hamilton (within 15–20 km radius)
✅ Used Location In-Target setting (people in or regularly in the location)
❌ Avoided people just searching about Burlington from another city
Step 3: Keyword Research – Google Call Ads for locksmith
We used only high-intent, emergency-based keywords, including:
- “locksmith near me”
- “emergency locksmith Burlington”
- “24 hour locksmith Burlington”
- “car lockout service Burlington”
- “house locked out Burlington”
And we only used:
- Phrase match (“locksmith near me”)
- Exact match ([emergency locksmith Burlington])
No broad match.
Negative Keywords added:
- “courses,” “jobs,” “DIY,” “home depot,” “salary” Google Call Ads for locksmith
This eliminated wasted clicks from users who were not customers.
🕒 Step 4: Ad Schedule Optimization
His phone was only answered from 8 AM to 10 PM, so I adjusted the ad schedule accordingly.
Before this change, over 30% of his budget was being wasted on midnight clicks that led to voicemail or missed calls.
Result: 40% improvement in call connection rate.
Google Call Ads for locksmith
Step 5: Ad Copy That Triggers Action
Here’s the ad copy structure I used:
Headline 1: 24/7 Emergency Locksmith
Headline 2: Fast & Affordable Service
Headline 3: Serving Burlington Area
Description Line 1: Locked out? Call now and get help in 20 minutes.
Description Line 2: Mobile locksmiths, affordable rates, trusted locally.
✅ Used strong CTAs: “Call Now,” “Fast Response,” “Speak to a Locksmith Now”
✅ Highlighted urgency and local presence
✅ Used “call extension” backup for visibility
📞 Step 6: Call Conversion Tracking Setup
We implemented:
- Google Forwarding Number (to track real calls)
- Counted calls longer than 30 seconds as a conversion
- Integrated with Google Ads call reporting
This gave us real visibility into which keywords and ads actually generated phone calls.
📈 Step 7: Continuous Optimization (Week by Week)
Over the next 8 weeks, I made small but impactful improvements:
- Paused underperforming keywords
- Increased bids on top 3 keywords (e.g., “locksmith near me”)
- Split-tested different headlines (urgency vs pricing)
- Adjusted ad schedule for better time slots (more calls between 9 AM–12 PM and 4–6 PM)
💥 The Results: 200+ Qualified Leads in 90 Days
Here’s what we achieved:
| Metric | Before Me | After 90 Days |
|---|---|---|
| Monthly Ad Spend | $400 | $450 |
| Calls per Month | ~10 (untracked) | 100–120 |
| Cost Per Lead | Unknown | $ 15 |
| Call Conversion Rate | <2% | 25-30% |
| CTR | 1.2% | 6.8% |
| ROI | Unknown | 7x–10x |
His business now runs exclusively on inbound calls, generated through our Google Call Ads for locksmith
❓ (FAQ) Google Call Ads for locksmith
1. What are Google Call Ads, and how do they work?
Answer:
Google Call Ads (formerly known as Call-Only Ads) are a type of mobile search ad that encourages users to call your business directly from the ad, rather than clicking through to a website. When someone taps on the ad, their phone opens a call screen, allowing them to connect instantly with your business. This is ideal for service-based businesses like locksmiths, plumbers, or towing services where phone calls equal revenue.
2. Why are Google Call Ads better for locksmiths than regular search ads?
Answer:
Locksmith services are often needed urgently, and most customers prefer speaking to someone immediately rather than filling out a form. Call Ads cut through the friction and allow customers to directly connect with you via phone. This makes them far more effective for locksmiths than traditional Google Search Ads that rely on landing pages.
3. What’s a good budget for Google Call Ads for a locksmith in Burlington?
Answer:
A solid starting point is $10–$15 per day, which translates to about $300–$450/month. With proper keyword targeting and ad scheduling, this budget can generate 80–120 qualified calls per month, especially in a local market like Burlington, Canada.
4. How can I track how many calls I’m getting from Google Ads?
Answer:
To track your results, enable Google forwarding numbers and set up call conversion tracking in your Google Ads account. You’ll be able to see metrics like number of calls, duration, time of day, and which keywords are driving those calls.
5. Why am I not getting calls even though my Call Ads are running?
Answer:
There are several possible reasons:
- Your ads are showing outside business hours
- You’re using broad match keywords that attract low-intent users
- Your ad copy lacks urgency or clarity
- You haven’t set up call tracking, so conversions aren’t being counted
- Your phone number is incorrect or going unanswered
Running Google Call Ads requires continuous optimization and correct setup to get real results.
6. Do I need a website to run Google Call Ads?
Answer:
No, you do not need a website to run Call Ads. The entire goal of these ads is to drive direct phone calls without sending users to a website or landing page. This makes Call Ads perfect for solo service providers or small businesses with limited web presence.
7. How do I make sure I don’t waste my Google Ads budget?
Answer:
To avoid wasted spend:
- Use phrase match or exact match keywords
- Set ad schedules to only run during business hours
- Add negative keywords to block irrelevant traffic
- Monitor your Search Terms Report weekly
- Pause ads or keywords that aren’t converting
8. Can I run Google Call Ads in multiple cities around Burlington?
Answer:
Yes. You can geo-target specific zip codes or cities like Oakville, Hamilton, Mississauga, and Milton. This works well if your locksmith business offers mobile services and has technicians in surrounding areas. Just make sure your phone team is ready to answer calls from multiple locations.
9. Are Google Call Ads better than Facebook Ads for locksmiths? Google Call Ads for locksmith
Answer:
For urgent, intent-driven services like locksmithing, Google Call Ads usually perform better than Facebook Ads. That’s because people searching “locksmith near me” on Google have immediate intent to call and hire—whereas Facebook is more passive and interruption-based.
10. How soon can I expect results after launching Google Call Ads?
Answer:
If set up correctly, you can start receiving calls within hours of launching your campaign. Most locksmiths begin seeing consistent daily leads within the first 2–3 days, depending on their ad budget, targeting, and optimization.Google Call Ads for locksmith
🧠 Lessons Learned
✅ What Worked: Google Call Ads for locksmith
- Call Ads work exceptionally well for local, emergency services
- Proper keyword matching and ad schedule are game-changers
- Optimizing for real-time calls, not form leads, produces higher ROI
- Negative keywords are critical to avoid wasted spend
❌ What Didn’t Work:
- Broad match keywords drained budget fast
- Running ads during closed hours = wasted money
- DIY ad copy without urgency = low CTR
Final Thoughts Google Call Ads for locksmith
If you’re a locksmith—or run any local service business (plumber, tow truck, electrician, etc.)—and you’re not using Google Call Ads for locksmith, you’re leaving money on the table.
When set up right, Call Ads are the most direct way to get a customer on the phone—without a website, landing page, or long funnel.
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Need Help?
If you’re struggling with getting phone leads or unsure how to run Google Call Ads effectively, I’d love to help you.
📞 Let’s talk about your business. Book a free audit today. Google Call Ads for locksmith
