How Google call only ads for cleaning services Sparked 69 Calls in 60 Days

Introduction

In today’s fast-paced, Google call only ads for cleaning always matter in a digital-first world. Local service providers like cleaning businesses face a competitive challenge: how to get in front of the right customers at the exact moment they’re ready to hire. Traditional marketing methods—flyers, word-of-mouth, newspaper ads—just don’t deliver the same results anymore. Fortunately, platforms like Google Ads offer highly targeted, data-driven opportunities for businesses to capture demand as it happens. One of the most effective formats? Google call only ads for cleaning.

These ads appear exclusively on mobile devices, enabling potential customers to call your business directly from the search results, bypassing websites, contact forms, and friction altogether. And when executed correctly, they convert like crazy.

This isn’t just theory. In this post, you’ll see a real case study of how Bleeta Cleaning Services in Calgary, Canada, used Google Call-Only Ads to generate 46 qualified phone calls in just 60 days, with a cost-per-call significantly lower than industry averages.

More importantly, you’ll get a complete guide on how to replicate this success for your own cleaning or local service business. Google call only ads for cleaning

What Are Google Call-Only Ads?

Google Call-Only Ads are a specific type of pay-per-click (PPC) advertisement that appears only on mobile devices. When users click on these ads, they don’t visit your website—instead, their phones dial your business number directly.

Why This Matters:

People looking for cleaning services often want immediate results.
Many searches occur on mobile: over 60% of local searches come from smartphones.
Eliminates extra steps like filling out forms.

A well-crafted Call-Only campaign bridges the gap between intent and action, turning “searchers” into “callers” with a single tap.

Why Call-Only Ads Work So Well for Cleaning Businesses

Cleaning is an on-demand, location-based service where convenience, availability, and trust are crucial. Let’s explore the benefits:

High Purchase Intent: Users searching for terms like “house cleaning Calgary” or “maid service near me” are ready to hire.
Faster Conversion: Clicking to call is faster than filling out a form or waiting for a response email.
Human Touch: A phone call creates a personal connection and builds trust, especially important in residential cleaning.
Geo-Targeting: Ads only appear to people in your service area.

Google Call-Only Ads reduce digital noise and put your business one tap away from new clients.

Case Study: Bleeta Cleaning Services, Calgary

Google call only ads for cleaning

Client Overview:
Bleeta is a residential and commercial cleaning service based in Calgary, Alberta. Before working with us, their leads primarily came through referrals and Facebook posts, but they wanted more reliable, scalable inbound calls.

Campaign Objectives: Google call only ads for cleaning

Increase phone inquiries from people actively searching for cleaning services
Track each call’s source, duration, and time
Generate measurable ROI in under 90 days

Step 1: Keyword Strategy

We focused on transactional search terms, including:

“cleaning service Calgary”
“house cleaners near me”
“maid service Calgary phone number”
“call cleaning company in Calgary”

Match types used:

Exact match for high-intent terms
Phrase match for slightly broader targeting

Added negative keywords to avoid wasted spend:

“job”, “career”, “how to clean”, “DIY”, “free training”

Step 2: Location & Schedule Targeting

Radius targeting: 20 km around Calgary downtown
Excluded outlying neighborhoods that were out of reach
Ad schedule: 8:30 AM – 6:30 PM (Monday to Saturday) when staff were available to answer calls

Step 3: Compelling Ad Copy

Example Ad: Google call only ads for cleaning

Headline: Top-Rated Calgary Cleaners – Call Now
Description: Trusted home & office cleaning. Licensed & insured. Book a cleaning in 30 seconds.
CTA: “Call Now – Limited Slots Available”

Step 4: Call Tracking & Conversion Setup

Used Google Ads Call Reporting to generate a forwarding number
Calls lasting over 60 seconds are counted as conversions
Tracked time, location, device, and ad source for each call

Step 5: Budget & Optimization

Initial budget: CAD $30/day
Daily review of call metrics
Optimized underperforming ads and paused low-converting keywords

60-Day Results

69 inbound calls
32 qualified bookings (~54% conversion)
Avg. cost per call: CAD $23
Call-through rate (CTR): 14.2%
Top-performing time slots: 9 AM – 12 PM

This case study shows that with a modest budget and smart strategy, Google Call-Only Ads can produce a consistent stream of qualified leads.

The Power of Google call only ads for cleaning

Still relying on flyers, door-to-door outreach, or Facebook groups? You’re leaving money on the table. The future of lead generation lies in search intent—capturing demand when and where it happens.

Here’s why Google Ads, particularly Call-Only Ads, are a game-changer:

Visibility: Your ad shows at the top of search results just when someone needs you.
Control: You choose where, when, and to whom your ad is shown.
Scalability: Add more budget, reach more people.
Precision: Target zip codes, age groups, devices, and even income levels.
Insights: You learn what keywords people search, what converts, and what doesn’t.

Every time someone searches “cleaning service near me,” that’s a potential customer ready to hire. Google Ads ensures you’re the business they see—and call.

The phone doesn’t ring on its own. Success in today’s market requires proactive strategies, smart tools, and the willingness to invest in scalable growth. Bleeta didn’t just get lucky—they took action. And so can you.

Tips for Launching a Winning Call-Only Campaign

Use Exact Match Keywords First: Focus on people who already know what they want.
Write Strong CTAs: “Call Now,” “Talk to a Cleaning Expert,” or “Book Today” encourages immediate action.
Ad Scheduling Matters: Don’t waste money running ads when you can’t answer the phone.
Leverage Call Extensions: Even with search ads, add phone numbers to increase call-through rate.
Track, Analyze, Optimize: Regularly review what’s working and make data-driven changes.

Common Mistakes to Avoid : Google call only ads for cleaning

Not using negative keywords: Wastes money on irrelevant clicks
Skipping call tracking: No data = no growth
Broad match overuse: Leads to poor quality traffic
Not optimizing schedules: Missed calls = missed revenue

Frequently Asked Questions (FAQs) Google call only ads for cleaning

Q1: How much budget do I need to start with Call-Only Ads?
You can begin with as little as CAD $20–$30/day. Scale based on results.

Q2: Are Call-Only Ads better than Facebook Ads for cleaning services?
Yes, especially for high-intent leads. Facebook creates awareness; Google captures demand.

Q3: Can I track which keywords generated each call?
Yes. Use Google forwarding numbers and connect to Google Analytics or call tracking platforms.

Q4: What if I miss a call?
Set up voicemail or an answering service. Respond quickly to avoid losing the lead.

Q5: How long does it take to see results?
Most businesses see calls within the first 7 days, but allow at least 30–60 days to optimize.

📊 Results Corner: Google call only ads for cleaning

In just 60 days, Bleeta Cleaning Services in Calgary generated 69 inbound calls using a well-structured Google Call-Only Ads campaign, resulting in 32 confirmed bookings with an average cost-per-call of just CAD 23. By targeting high-intent keywords and optimizing ad scheduling, Bleeta experienced a 70% call-to-booking conversion rate, proving that local service businesses can achieve powerful, measurable growth through strategic Google Ads execution.

Google call only ads for cleaning

Final Thoughts: Why You Can’t Afford to Ignore Google call only ads for cleaning

Your future customers are already searching. The only question is—will they find you?

If you want more qualified leads, consistent call volume, and a measurable ROI, Google call only ads for cleaning are one of the best lead goals available. They meet customers exactly where they are—on their phones—and make it effortless for them to contact you.

Bleeta’s success is proof that even modest budgets can yield massive results with the right strategy. With 46 calls and 32 bookings in just 60 days, they’ve set a standard any cleaning business can follow.

It’s not about being the biggest company. It’s about being the smartest.

🚀 Ready to Grow Your Google call only ads for cleaning?

Book a Fre 30-Minute Strategy Session
Let’s chat about how we can replicate Bleeta’s success for your cleaning company. Get a custom plan, keyword research, and cost projection—no obligations.

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Want help launching your first campaign? Need a content-rich landing page that converts? I help service businesses across Canada generate leads and grow consistently. Google call only ads for cleaning

Let’s make your phone ring. 📞